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Commitments

Product Goal

Official Commitment

The Product Goal describes the future state of the product.

Plain English explanation

The Product Goal gives the Scrum Team a long-term direction. It defines what they are trying to achieve with the product.

What it means

It is a single goal that guides the Product Backlog and provides a destination for the team.

Why it matters

Without a Product Goal, teams may deliver work without a clear purpose.

How it works

The Product Owner defines and communicates the Product Goal. The team works across multiple Sprints to achieve it.

Key idea

The Product Goal gives meaning to all backlog work.

Key points

  • Long-term objective
  • Guides Product Backlog
  • Owned by Product Owner
  • One Product Goal at a time

Source

Based on Scrum Guide 2020.

Visit official Scrum Guide