Commitments
Product Goal
The long-term objective for the Scrum Team’s product.
Plain English explanation
The Product Goal describes what the team is trying to achieve with the product over time. It gives the Product Backlog a clear direction.
Why it matters
Without a Product Goal, backlog items can become random. The Product Goal helps the team focus on meaningful progress toward a larger outcome.
How it works
The Product Goal lives in the Product Backlog. The Scrum Team works toward it through one Sprint at a time, delivering Increments that move the product closer to that goal.
Example
A Product Goal could be: 'help small businesses send invoices and receive payment faster.' Future backlog items are ordered around that goal.
Common myths
A Product Goal is not a vague vision statement. It should guide real product decisions and backlog ordering.
Key points
- Gives direction to the Product Backlog
- Represents a long-term objective
- Guides ordering and decisions
- Connects Sprint work to product value
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Official source
Based on Scrum Guide 2020.
Visit official Scrum Guide